Website designing is an art that includes a whole group of different sets of skills, which is starting from content writing and formatting to layout and art – all combined to create an interface that not only features a pleasant appeal but that communicates function and eases access to its content.
But, in order to bring all these web elements together and attain successful results, you must have a clear vision. A vision that will guide every facet of your web design towards conventional goals. You should think about it strategically. Every aspect of the design process comes together and meets your organizational goals which are called strategic design. The user interface is not a simple thing, that should look good, it should have usability, accessible. The interface designing that will support you to accomplish your entity’s objectives
We can see a lot of websites online that look great and utilize the latest trends in designs but fail in their intended functionality. Design trends are very important, they will give fresh inspiration and advanced techniques. But the application of those techniques and styles needs to be smart and focused.
For instance, a blog isn’t a marketing brochure, it should focus on usability and readability rather than a style. Similarly, a promotional website for gaming should focus on feature graphics and styles that portray a specific feel and style, the aesthetic should speak here.
When the designer obviously applies a look and feel that is trendy now without any opinion of how they fit the function of the website or the business behind it, the result is questionable and may not be very effective. Let’s help you understand how to use the strategic steps to think strategically on website design projects:
The very first thing you need to be clear about before starting on the website design project is the user expectations and goals. Does that mean what we are trying to achieve or say something about the redesign? And what is the main purpose of the new design? First ask the c about this, the manager, or yourself what those are. If they aren’t or you don’t know yet, then they must be discussed and agreed upon. A clear direction is vital if you want your design to have a purpose.
Determine your brand image – Before creating the brand image, think about the Color, Feel & Emotions you wish to draw. Your design should exemplify the personality and character of your entity’s brand.
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