There’s always been a fair degree of disarray in the field of SEO. A large portion of the information we infer is by experimentation, and when we have sorted something out, the formulas can change. In this way, typically, a large portion of SEO advice is theoretical, problematic, and horrendously obsolete.
Today, how about we take a gander at a portion of the strategies that are persevered, regardless of being demonstrated futile or even banned by Google policies. Some of them are something like an exercise in futility, while others may really land you in a penalty or lead to unexpected ranking drops.
One keyword pages:
Starting from the introduction of the Hummingbird update back in 2013, Google has really improved at recognizing synonyms as well as searches with a similar intent. For example, whether you look for business PCs, professional PCs, or PCs for work, you get almost similar
pages that match your intent as opposed to your selection of words.
As you can envision, making devoted keyword pages is presently outdated. Why extended yourself to improve and maintaining twelve pages for as many inquiries, when all of this Search engine optimization efforts could go towards making one profoundly competitive page? Also that
having many almost identical pages might be seen by Google as spammy and land you a search penalty.
While keywords are still to some degree significant, both exact match keywords and keyword densities are a relic of days gone by. As far back as 2011, Matt Cutts has cautioned us that there is no additional worth in utilizing keywords time and again per page and that overusing keywords may adversely affect rankings. Moreover, focusing on keyword density rates might harm the ease of your pages, causing doubt in the users and search engines and conceivably getting yourself a spam penalty.
Guest Blogging with the Intent of Getting Backlinks:
For a certain sometime Guest Bloggers pester people over at Google and Google has been irritated for a really long time now. Yet, more critically, in light of the fact that Google has figured out how to follow the malicious blogs by taking a gander at content quality, excessively enhanced anchor texts, and the rate of backlink accumulation, etc. So today, low-quality blog posting is pointless, and a penalty waiting to come.
Excessive keyword-rich anchors:
Accurate match anchors are as of now excessive for flagging backlink relevance Google has gone past anchor text and is presently utilizing encompassing message, as well as larger context, to lay out link importance. Moreover, over-optimized anchors might be viewed as unnatural and a piece of a link scheme, justifying a penalty.
Keep some of the above points in mind while initiating an SEO campaign. If you want professional SEO Services in Orlando, FL, contact “Mind Spark Technologies” a top-notch SEO agency in Orlando, FL.